You Can't Certify What You Can't See

Sam Barrili

Published on: 05/11/2026

Net-Zero targets, invisible supply chains, and why Zero Waste is an asymptote, not a destination.

waste managementzero wastenet zeronet zero targetthe zero waste lietrash to cashrecyclingsustainability

The Waste Industry Is Measuring the Wrong Number

Sam Barrili

Published on: 01/10/2026

The waste industry is measuring the wrong number. Discover why profit per ton, material recovery and secondary raw materials matter more than tonnage and diversion rates.

business strategiessecondary raw material businesssecondary raw materialsthe zero waste liezero wasterecyclinggreenwashingthe 2nd law of thermodynamicszero waste costzero waste lie

The Line Item Missing From Every Waste Company's P&L

Sam Barrili

Published on: 24/09/2026

Most waste operators leak 25–50% of their stream's value. Learn why Zero Waste targets cost you money and what the most profitable haulers do instead.

zero wastewaste managementtrash to cashsecondary raw materialsrecyclingwaste to energysecondary raw material businessthe zero waste liebusiness strategies